Stakeholder role in tourism sustainability: the case of Kwame Nkrumah Mausoleum and centre for art and culture in Ghana

Purpose The paper examines the role of stakeholders in tourism and hospitality industry to ensure sustainability. This study focuses on investigating how view can influence business sustainability Ghana Africa. also looks at future sustainable activities Design/methodology/approach A qualitative approach was adopted interviewees were purposively selected. Using semi-structured interview 12 people interviewed NVivo used analyse data. carried out Accra capital city Ghana. stakeholder based theory resource (RBT) addresses competitive advantage be developed. Findings Results shows involved such employees, government, community/society, private sector individual shop owners perceive factors that enhance or limit progress tourism. Some challenges they encounter include high level illiteracy, lack education for upcoming youth, low funding publicity, enforcement laws sector. findings indicated products should unique, valuable, rare, non-substitutable non-imitable has advertised. Research limitations/implications Researchers encountered difficulties eliciting answers from who are experts managers because their busy schedules. researcher admits this research work which is only cannot generalise an assumption entire sectors Africa beyond. sample size could improved conducted other African countries purposes comparison. Practical implications reveals developments as a guide developing policies marketing strategies industry. Both theoretical managerial discussed. Originality/value Very little literature been written stakeholders' Moreover use theories application country perspective unique. no small way will somehow benefit government by providing latest views perspectives